Posted by
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Business,
financial planning on
04 12th, 2012 |
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There are significant and real problems in operationalizing market segmentation. However, they are not insoluble. Realistically, segmentation cannot be undertaken without some basic marketing information. This does not mean that if you have not got a £30,000 research budget then market segmentation is impossible. In-house client and market surveys and client focus groups, if handled objectively by those with some knowledge of research techniques and practices, can yield enough information to segment a market. This is possible because segmentation is not, as...