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05 2nd, 2011 |
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Public relations is the portal between businesses and customers. If a store, for instance, has a bad reputation—a bad relationship with the public, odds are great that the store won’t be in business long. How the consumer, whether an individual shopper or another business, sees or perceives the target business determines how profitable it may ultimately be.
Customer feedback cards and surveys, for example, are types of direct marketing and public relations tools used by an advertising agency Glasgow and many others.
Methods to solidify and even boost the...